This moment is remembered with a photo and a limerick:
For me jalapenos are usually a breeze
Until the unfortunate day i had to sneeze
Surely I took my last breath
As my sinuses burned to death
I survive with one nostril and a wheeze
That is an ice pack on my face. I considered snorting milk at one point. I actually ended up blowing a junk of jalapeno out of my nose before the pain started to subside.